Search Engine Optimization Services
We at A & O, as an SEO agency in Vancouver and Toronto, increase keyword volume, visibility, and click-through-rate, in order to get you more organic (i.e. “free”) users to your website.
What Do I Need to Know About SEO?
Search Engine Optimization (SEO), is the ability to make your website the destination for people embarking on the journey of using Google’s search engine. That is to say, if you can follow Google’s publicly available “SEO starter guide”, you can begin to attract Google users to your website. After all, SEO is not the mysterious and confusing marketing practice that many have made it seem like. Ultimately, SEO comes down to three “buckets” of work:
Increasing Keyword Volume in SEO
As long as you have a working website, Google has prescribed a certain set of keywords to your website. Keywords can range in complexity, from “chamomile tea” to “benefits of drinking chamomile tea everyday”. As you can see, keywords are more like key “phrases”.
Also, keywords have intentions. The reason why someone may google “is chamomile tea safe for pregnancy” is different than why someone would google “best chamomile tea”. Fortunately, tools like SEMrush have made it easy to understand if a keyword’s intention is “informational”, “commercial”, or “transactional”.
So, what are your keywords? Take five minutes and setup your Google Search Console, for free. Need a hand? Get our free data audit and we’ll help you set it up.
Ready to increase your keyword volume? We want to work with you!
We at Apples & Oranges Analytics and Marketing not only help you identify your website’s current keywords, but we also demonstrate to you which keywords you should be collecting, and which keywords your competitors have. After all, the more keywords your website has, the more opportunities Google has to match you with people out there in the world, searching for something that you can offer.
Producing Valuable Content for SEO
Now that you’ve figured out what keywords you’d like Google to attribute to your website, you’ll need some content! When most people hear “website content”, they immediately think of blog posts, but that’s not always the case!
Product Page SEO
If you sell products through your website, you have a great opportunity to provide valuable insight and information about those products, right on the product page itself. There are a hundred and one ways to improve the SEO of your product pages, especially if you’re offering a very niche product offering. Here are a few ideas:
Expand on your product’s features and capabilities.
Write about the benefits and advantages of your product, or even elements of your product (like the material or ingredients)
Speak to reasons why someone may buy your product for themself or someone else, perhaps due to an occasion.
Remember, some keywords have a “transactional” intention, meaning people are specifically looking to buy something. When we at Apples & Oranges Analytics and Marketing improve the SEO of your product page, we help acquire very valuable keywords to your website.
Frequently Asked Questions
No matter what you’re trying to market, people inevitably will have questions about your offering. Think about your FAQ page like a conversation you’re having with someone you just met. What will they ask you, out of curiosity? What are they looking to problem solve or troubleshoot? Take your FAQ page a step further and imagine the questions people are asking in general—not just the questions they have for you.
Questions and answers are so valuable in terms of keywords that Google has even created something called “featured snippets” to help people find answers to their questions quickly. After all, if we at Apples & Oranges Analytics and Marketing can position you as the answer to people’s questions, we can also position you as the solution to people’s needs and wants.
Content = Words And Images
Lastly, remember that for all the important written content needed for good SEO, there also exists the need to format it in a way that’s understandable, enjoyable, and of course, shareable. This is where images and other visual media are important to good SEO. Moreover, images themselves have something called “alt tags” that help Google, as well as accessibility readers, match the image to a keyword.
So, when producing content, we at Apples & Oranges Analytics and Marketing go the extra mile to create something that doesn’t just read well, but looks good too.
Ranking Factors
Finally, after we’ve planned out your keywords, and baked them into your content, we need to work on getting them to the top ten positions on Google. There are a variety of ways to accomplish this, but it all boils down to having other websites hyperlink to yours, therefore contributing to the metaphor of the world wide web, i.e. a never-ending chain of knowledge bridged by trust and authentic communication.
At Apples & Oranges Analytics and Marketing, we work hard to build relationships in your industry, as well as with online media, so your content doesn’t just exist, but becomes the source material for someone else’s content. Simple, yet effective, examples of other people’s content that helps your website rank higher are:
Product reviews
Profiling a team member or Founder
Guest blog posts
Media mentions
Get a SEO Marketing Proposal Today
As you can see from the above, there are a lot of ways to approach Search Engine Optimization. Some of our deliverables are the following:
Content outlines, briefs, plans & guides
Written content and applied edits, changes, etc.
Backlink outreach, tracking, results
Optimized web titles, descriptions, schema markup, alt tags, etc.
What’s next?
No matter what stage you’re at, we’d be happy to get to know each other and see if things are a fit! Should we not be compatible, for whatever reason, we’re happy to recommend one of our referral partners to you.
Request a Proposal
View our availability and book a call with us, as soon as you'd like!