Social Media Marketing
We create entertaining, educational, and inspiring content for insatiable social media users interested in getting to know your brand and offering through to fun and digestible images, video and copy. We also partner with influencers of all sizes for extended outreach and social proof. At the end of the day, A+ social media marketing has to look good, yield high engagement, and keep your brand perpetually spoken about among those interested in what you’re offering. This is what our social media marketing services in Vancouver and Toronto will help do for you.
What’s the Point of Social Media Marketing?
Many organizations are keen to draw a straight line between their social media efforts and the sales they expect from their customers. Unfortunately, this approach puts a lot of pressure on social media marketers to create what we call “conversion-specific” content. In truth, the best social media marketing balances multiple goals and objectives. This way, your audience won’t get tired of seeing your brand in their feed day after day.
See how we at A & O understand social media marketing in these 3 categories:
“Conversion-specific” Social Media Content
When you publish content that centres your product, service, or other offering type—you’re creating a story with only one character and outcome: buy me! This type of marketing works great if you’re trying to promote a sale or special opportunity.
Flash sale or deep discounts,
Buy one get “x”
Limited inventory
Free shipping
Conversion-specific content works really great when you’re trying to surprise your audience in a good way. Everyone likes a good deal, and it’s great to excite them with a special offer. However, this such thing as “too much of a good thing”, so we at Apples & Oranges and Oranges Analytics and Marketing like to incorporate “community involvement” and “5 W Feature” content as well.
“Positive Association” Social Media Content
All work and no play makes Jack a dull boy. The best part about social media is the ability to reach out to people and create something fun and interesting with them. After all, every brand exists to create an experience, as a result of their product, service or other offering. Social media provides brands the opportunity to create a positive association between their product and their prospective customer.
What are some examples of positive associations?
Feelings of fun, trendiness, or that “cool factor”
A connection to public movements and societal change
Making a difference on a local, neighbourhood level
Storytelling for positive association social media often means including more people than just you and your brand. A little extra work to reach out to your industry friends, notable customers, or anyone else you know in your professional sphere is necessary to create a social media account that is living, breathing, and fun to be around.
“5 W Feature” Content
Lastly, we at Apples & Oranges Analytics and Marketing recognize that a brand’s social media content may be the very first thing someone experiences when coming face to face with who you are. With that in mind, it’s important to demonstrate the basics of your product, service, or other offering, on a continuous, repetitive basis.
Use social media to answer the following “5 W” questions that every prospective customer will ask:
What does your product do?
What’s the point of this brand/what makes them special?
What goes into making this product or service happen?
Who are the people behind this brand?
Who else uses this product or likes this brand?
Where is this brand local to?
How long has this brand been around for?
Why should I prefer this brand to all the others?
Ready to talk about a social media marketing proposal?
We want to work with you!
What Does Good Social Media Look Like?
Influencers. Photography. Reels. There’s so much to discuss when it comes to good social media marketing services. The tools and tactics will always continue to change, but you can trust us at Apples & Oranges Analytics and Marketing to work with you on a strategy that makes sense for you. It’s our desire to be an extension of your team.
With that in mind, we aim to do the following, via social media marketing:
Demonstrate social proof, i.e. establish a basic level of trust in your ability to do the things you say you can do.
Continuously attract new prospective customers to your social media marketing channels.
Provide something valuable to your audience so that they feel inclined to share it with a friend or learn more via your website or email communication.
Get a Social Media Marketing Proposal Today
As you can see from the above, there are a lot of ways to approach social media marketing. Some of our deliverables are the following:
Scheduled calendars with visual and written content
Special campaigns between you and other like-minded organizations
Collaborative content from influencers of all sizes
Studio-quality production of specialty creative content
What’s next?
No matter what stage you’re at, we’d be happy to get to know each other and see if things are a fit! Should we not be compatible, for whatever reason, we’re happy to recommend one of our referral partners to you.
Request a Proposal
View our availability and book a call with us, as soon as you'd like!