Email Marketing
Our email marketing campaigns and automations provide the opportunity to create a one-to-one relationship with your prospective customer that can lead them towards your goals and objectives.
If you are looking for an email marketing Toronto or email marketing Vancouver company to work on your campaigns, feel free to contact us to learn more!
Email Marketing Is Your Most Versatile Marketing Channel
Anyone who has handed you their email address is making an active decision to pay more attention to what a brand is doing. This kind of relationship can be very worthwhile in generating “customer lifetime value”, i.e. everything the subscriber will ever do to help the brand succeed.
There are three important strategic points in an email marketing plan that we at Apples & Oranges Analytics and Marketing like to focus on.
Pop-ups and Subscriber Growth
We know pop-ups can be annoying, but that’s usually because people implement them “out of the box” and without consideration of what kind of user is on the website (ex. New, returning, customer, etc).
Our pop-ups work smarter, not harder, to convert 5 - 10% of website visitors, on average. More importantly, we match the user’s intention for coming to your website with the lead magnet we offer them. What is a lead magnet? It’s the thing a brand provides in exchange for the subscriber’s email address. They give you their email address and consent to future communications. You give them something of value, such as a temporary discount, easy-to-access information, or other such gift.
However, many email marketing strategies don’t build a bridge between their lead magnet (i.e. the reason the person subscribed) and their future email communications.
Segmented Email Marketing Campaigns
We at Apples & Oranges Analytics and Marketing recognize the great potential (and responsibility) that goes into speaking to hundreds, if not thousands of people so frequently.
With that in mind, we make every subscriber feel like you’re speaking directly to them by creating email campaigns that are customized to why they joined. Some people join an email list out of FOMO (fear of missing out). Others will subscribe because you made them feel special, as is the case with discount offers. At the end of the day, if subscribers can connect with your messaging, then they can trust your product or service.
Would you like some examples of segmented email marketing campaigns for your organization? Reach out and schedule a call with us. You’re under no obligation to work with us in the future—we’re just here to help.
Email Automations
Earlier, we mentioned working smarter, not harder. Email automations do exactly that. By setting up a string of messages to go out to your audience depending on their actions and behaviour, you don’t have to worry about your prospective customers going “cold” because they haven’t heard from you in a while.
Email automations are also good for developing deeper relationships with customers. Brands who can continue the conversation with a customer after a sale/order are much more likely to retain that customer for future marketing efforts such as launching a new product or request product feedback. Four examples of email marketing automations:
Welcome email automations establish a subscriber’s engagement level and reward them with perks, offers, etc.
Nurture sequences keep people interested and plugged into your brand culture, usually highlighting the various accomplishing and hidden details about why the brand exists or why it's the best on the market.
Post-purchase email automations can allow for 5 - 10% additional revenue just by offering the right suggestion at the right time.
Review request email automations are really important for Search Engine Optimization. More reviews usually translate to higher keyword rankings on search engines.
Ready to talk about an email marketing proposal?
We want to work with you!
Email Marketing Gets Results
Creating marketing material for people who are already interested in your brand is also a lot more gratifying than other marketing channels that may rely on an algorithm, like is the case with social media and search engines.
A successful email marketing strategy doesn’t have to look like daily, weekly or monthly newsletters. Most brands only need a few weeks to plan out their entire year’s schedule for email marketing messages. Many of our past clients have seen 10 - 30% of their overall revenue come from email marketing efforts. Truly, email marketing is not to be overlooked!
Get an Email Marketing Proposal Today
As you can see from the above, there are a lot of ways to approach email marketing. Some of our deliverables are the following:
Lead magnet creation & optimization
Campaign drafting, publishing and reporting
Advanced, data-driven email automations
What’s next?
No matter what stage you’re at, we’d be happy to get to know each other and see if things are a fit! Should we not be compatible, for whatever reason, we’re happy to recommend one of our referral partners to you.
Request a Proposal
View our availability and book a call with us, as soon as you'd like!