Selling Wholesale on Shopify
(When You Also Do Retail!)

Michael, Noor, and the entire A&O team are here to help eCommerce companies adapt their Shopify store so you can also take orders from retailers and other wholesale accounts.

A&O is one of the fastest growing, most capable, full service Shopify Experts in the US and Canada. Our goal is to change the perspective that people have about eCommerce marketing companies and the people who work for them. We don’t take ourselves too seriously, but we do take what we do for our clients very seriously.

A&O offers wholesale implementation services that are tailor-made for Shopify merchants of all sizes. We’ve noticed the solution to selling wholesale on shopify is often more affordable than people think, since we’ve already picked the perfect suite of plugins to get the job done. Interested in Shopify Plus or B2B? We do that too!  We know the industry, the challenges, the applications and the urgency to make your wholesale portal work right all the time.

Are you a Shopify merchant looking for the best way to sell wholesale and retail?

Setup Wholesale User Application Forms & Approval Processes

We’ll setup the form(s) needed for people to sign up and create a wholesale account so you can approve or reject their account. We can also connect to your email marketing software if you want to send your wholesale users special promotions.

Show Wholesale Users Set or Variable Pricing and Net Terms

Hide store content by creating a lock for products, collections or an entire store. Display products and collections based on selected customer tags and identify which wholesale accounts have to paid right away and which get net30.

Manage Orders, Re-orders,
and Grow Your Business

Make it easy for wholesale accounts to see their past orders and re-up on what they’ve sold through as well as discover new products they may want to try. 

How it works

Day 1

Jump on a call so we can get to know each other.

We'll share our local SEO & advertising strategy with you, so you understand exactly how it works.

We verify your wholesale approval process, price sheets, net terms and other important details.

Day 2 - 30

We write the content, source images, and publish our improvements to your website along with the advertising plan.

Implement wholesale features, troubleshoot issues, and verify intended results.

Day 31 - 90+

Most projects take 6-8 weeks to complete from the first to final day—depending on the size of your product catalogue. Let’s get to work!

Why Choose A&O

Shopify-Specific Focus

Our services are tailored to the unique needs of Shopify Merchants of all stripes (food/bev, fashion/textiles, toys & games, etc.).

Practical and Actionable

We’ll take up as little of your time as possible to get you maximum return on time and investment.

No Hidden Fees

Our custom proposal will spell out the exact cost it takes to get your wholesale website up and running.

We at A&O are proud to work with Fair Trade Federation members on an ongoing or project-by-project basis. FTF members are welcome to 25% off retainers and projects as long as they meet a minimum spend requirement.

Is this you?

Are you a Fair Trade Federation member?

Scale your business
how you want

Don’t let marketing hold your business back. Whatever the size of your needs, the team at A&O can help you meet your digital marketing goals.
Just fill out the form to get in contact today.

Are you ready to learn how A&O can help you?

Frequently Asked Questions

  • Yes, if you are on Shopify's Basic, Standard, and Advanced plans, you can use your existing Shopify store as long as you install a suite of wholesale apps to manage the features required for selling wholesale efficiently.

  • Shopify Plus has a bunch of features that the small plans don’t have which allow you to sell wholesale very easily. We can compare the advantages and benefits of using Shopify Plus’ B2B features or using a suite of wholesale apps—whatever works best for you.

  • Wholesale portals typically offer features like wholesale pricing charts, bulk discounts, minimum order quantities, net terms, and restricted product catalogs. Use password protection, customer segmentation, or separate URLs to differentiate between retail and wholesale customers.

  • We can help you use order management tools within your wholesale portal or integrate with your existing fulfilment system. Depending on your needs, we can set up custom shipping profiles and rates for your wholesale accounts.

  • This is a big conversation that we love having with our clients. We recommend booking a call with us, even if this is the only question you have.

  • We do! If you don’t have a website yet, we can create that for you. Book a call so we can get to know exactly what you need.

  • A&O is a full-service marketing agency. We don’t want technical limitations to hold up the success of our clients so we figure out anything and everything it takes to make your marketing strategy work well. On our team are social media specialists, email marketing pros, and other folks who can take care of all your needs under one roof.

A Note from A&O Leadership

Hey, this is Michael

& Noor from A&O.

She’s the communications specialist. He’s the technologist. Together, they’ve assembled a stellar team that can be counted on for month-over-month growth. Meet Michael and Noor today and hear how they can help you with your business.